Never Settle is a campaign that my team and I concepted during my time at Campbell Ewald. Never Settle is gritty, rugged, and unapologetic. Tapping into the notion that getting and staying in shape is not a linear or conventional process. Instead, it can be tough and personal. Rockin’ wants people to feel like it was along for the ride, not matter what.
I created a series of templates for different types of posting occasions. From promotions for sponsored events, to ways to display UGC, and celebrating national holidays. These templates gave the brand a quick and seamless way to post often.
My hand modeling skills are being used to this day.
