At Campbell Ewald, I was responsible for designing social media posts for Shamrock Farms Dairy. The posts were meant to be sprightly and bring light to the fun and delicious nature of not only the brand but also milk.
With milk declining in popularity, Shamrock wanted to create an approachable aura to it’s dairy products, showing consumers that dairy is still a delicious and healthy choice.
One of the main focal points of the social posts is Roxy, the brand’s personified cow mascot. As a part of designing the social posts, I had a lot of fun creating unique outfits and scenes for Roxy.
To highlight it’s other products, other than just milk, we also created a series of recipes to display on socials. These recipes were often seasonal and featured beautiful photography and illustrations.
